Reducing expectations for antibiotics in primary care: a randomised experiment to test the response to fear-based messages about antimicrobial resistance

  24 April 2020

To reduce inappropriate antibiotic use, public health campaigns often provide fear-based information about antimicrobial resistance (AMR). Meta-analyses have found that fear-based campaigns in other contexts are likely to be ineffective unless respondents feel confident they can carry out the recommended behaviour (‘self-efficacy’). This study aimed to test the likely impact of fear-based messages, with and without empowering self-efficacy elements, on patient consultations/antibiotic requests for influenza-like illnesses, using a randomised design.

Further reading: BMC Medicine
Author(s): Laurence S. J. Roope, Sarah Tonkin-Crine, Natalie Herd, Susan Michie, Koen B. Pouwels, Enrique Castro-Sanchez, Anna Sallis, Susan Hopkins, Julie V. Robotham, Derrick W. Crook, Tim Peto, Michele Peters, Christopher C. Butler, A. Sarah Walker & Sarah Wordsworth
Effective Surveillance   Healthy Patients  


Unrestricted financial support by:

Antimicrobial Resistance Fighter Coalition


JSS University


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