The language of antimicrobial and antibiotic resistance is blocking global collective action

Antibiotic resistance threatens sustainable access to effective antibiotics, a fundamental need for healthcare. Despite antibiotic resistance being known for a long time, there are gaps in global and local responses due to language used to describe the problem. This paper aims to provide a unified, understandable messaging for the public and policymakers, highlighting the individual and societal consequences of antibiotic resistance. Major shortcomings in current language include difficult terminology, lack of personal relevance, and fragmented policy responses. The paper suggests that scientists, behavior change experts, and other stakeholders should agree on core scientific facts and formulate a vision for creating consistent global narratives. These narratives should be adapted to local contexts and used in national action plans to raise awareness, empower citizens, and incentivize societal behavior change.