Spreading the word about superbugs: why we need to think outside the box when it comes to the AMR message

Antibiotic resistant infections, or ‘superbugs’, are one of the gravest threats we face. They already cause more than 750,000 deaths every year – or around one person every 40 seconds. Yet despite the scale of the issue, recognition remains low, especially amongst the general public. In this post, Edwin Panford-Quainoo explores how scientists, academics and health professionals can do more to spread the message about drug-resistant infections.