Exploring the representation of antimicrobial resistance and stewardship in Australian pharmacy media: a content analysis

Tackling the global health threat of antimicrobial resistance (AMR) requires a whole of system effort, which includes the involvement of pharmacists. However, the nature and extent of their current involvement may be shaped by content published in the media, including in professional publications. This study aimed to explore content inclusions relating to AMR and antimicrobial stewardship (AMS) in pharmacy focussed professional publications as a foundational step to understanding the impact of media content on pharmacists’ behaviour relating to AMS.

This study highlights that pharmacy-related media content is focused on raising awareness on the issue of AMR. There are opportunities, however, for increased coverage on pharmacists’ contribution to AMS, particularly in the community setting.