Communicating the Science of Responsible Antibiotic Use in Animals: White paper
The agriculture industry has struggled with communicating accurate information regarding antimicrobial use, resistance, and mitigation in a positive manner. Communicating with different audiences is a challenge. Our words are powerful, and we must strive to ensure they carry the meaning we intend. Conversations with consumers need to be ‘real’. 98% of people in the United States have no direct connection to agriculture – we must to ensure that our communications make that connection.
Display your AMR Technology, Product and Service
Suppliers and Users of Technologies, Products and Services benefit from CAPI.
CAPI (Continuous AMR Partnering Initiative) unites Suppliers and Users worldwide with the aim to add to the curbing of AMR.