Communicating the Science of Responsible Antibiotic Use in Animals: White paper
The agriculture industry has struggled with communicating accurate information regarding antimicrobial use, resistance, and mitigation in a positive manner. Communicating with different audiences is a challenge. Our words are powerful, and we must strive to ensure they carry the meaning we intend. Conversations with consumers need to be ‘real’. 98% of people in the United States have no direct connection to agriculture – we must to ensure that our communications make that connection.
Display your AMR technology / product:
Global AMR Technologies Database
- Preventive – Diagnostic – Antimicrobial technologies
- Academia – Research Institutes – Start ups – SMEs – Multinationals
- Early research <-> near market
- Global reach for funding / co-development / licensing